You wouldn't trust your neighbor with your browsing & search history. Why trust hundreds of companies that track you.
How [the World's Leading Search Engine] and 104 Other Companies Are Tracking Me on the Web.
The title of a recent article by the Atlantic’s Senior Technology Editor on how pervasively he’s being tracked in his day-to-day internet browsing.
Over 80% of websites use one or more tracking toolshttp://blogs.wsj.com/wtk/. http://www.law.berkeley.edu/privacycensus.htm
From the perspective of hundreds of ad & data collection companies,
You Are The Product, waiting to be sold to advertisers.
“You know that dream where you suddenly realize you’re stark naked? You’re living it whenever you open your browser.”The New York Times
Your age, race, sex, weight, height, marital status, education level, politics, buying habits, household wealth, health issues, vacation dreams, search queries and other personal details are collected and sold by data aggregators millions of times every second on ad exchanges.
The New York Times
"Personally identifiable data from the online world is merged with personally identifiable information from the offline world, everyday," says the head of global privacy and public policy at Acxiom, a leading data collection firm to The New York Times.
“We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.”
"Websites Vary Prices, Deals Based on Users' Information...A Wall Street Journal investigation identified several companies including Staples...and Home Depot, that were consistently adjusting prices.”
Imagine hundreds of people following you around your work, your home, at stores with a notebook, writing down everything you do!! That’s what happens everytime you browse the internet in an ordinary browser.
Address Bar & URL Tracking Removed
Installation Tracking Removed
Error Tracking Removed